Acceptable Use Policy

We all expect that the messages and communications we want to send and receive will reach the intended recipient(s), unhindered by filtering or other blockers. An important step you can take to make that expectation a reality is to prevent unwanted communications by only sending messages and communications that comply with applicable laws and communications-industry guidelines/standards.

All communications originating from your use of the Services (including but not limited to SMS, MMS, webchat, voice, and similar messaging channels available through the Services) are subject to, and must comply with this Policy, which sets out certain rules and/or prohibitions regarding: Consent ("opt-in"); Revocation of Consent ("opt-out"); Sender identification; Messaging Usage; Prohibited Content; Filtering Evasion; and Enforcement.

Prior to sending the first message to an individual, you must obtain agreement from the message recipient to communicate with them — this is referred to as "consent." You must make clear to the individual they are agreeing to receive messages of the type you're going to send.

You need to keep a record of the consent, such as a copy of the document or form that the message recipient signed, or a timestamp of when the customer completed a sign-up flow or otherwise provided consent. This record of consent must be retained as set forth by local regulations or best practices after the end user opts out of receiving messages.

If you do not send an initial message to that individual within a reasonable period after receiving consent (or as set forth by local regulations or best practices), then you will need to reconfirm consent in the first message you send to that recipient.

The consent applies only to you, and to the specific use that the recipient has consented to. Consent can't be bought, sold, or exchanged.

While consent is always required, there are two scenarios where consent can be received differently:

Contact initiated by an individual — If an individual sends a message to you, you may respond in an exchange with that individual. The individual's inbound message to you constitutes both consent and proof of consent. Remember that the consent is limited only to that particular conversation.

Informational content based on a prior relationship — You may send a message to an individual where you have a prior relationship, provided that individual provided their phone number to you, has taken some action to trigger the potential communication, and has not opted out. Examples of acceptable messages include appointment reminders, receipts, one-time passwords, and order/shipping confirmations.

Every message you send must clearly identify you (the party that obtained the opt-in from the recipient) as the sender, except in follow-up messages of an ongoing conversation.

The initial message that you send to an individual needs to include the following language: "Reply STOP to unsubscribe," or the equivalent using another standard opt-out keyword, such as STOP, STOPALL, UNSUBSCRIBE, and QUIT.

Individuals must have the ability to revoke consent at any time by replying with a standard opt-out keyword. When an individual opts out, you may deliver one final message to confirm that the opt-out has been processed, but any subsequent messages are not allowed.

You agree that you will not use the Services to send messages that contain, offer, promote, reference, or link to any of the following:

• Unsolicited solicitations or advertising (spam) for which you do not have proper consent • Illegal, harmful, or fraudulent activities including child exploitation, fraud, get-rich-quick schemes, high-risk financial services, illegal substances, gambling, or phishing • Content that infringes on the intellectual property or proprietary rights of others • Harassing, defamatory, obscene, abusive, or otherwise objectionable content • Malware, viruses, Trojan horses, or other harmful computer technology • Content designed to intentionally evade filters, detection, or monitoring

You may not use the Services to evade unwanted messaging detection and prevention mechanisms. Prohibited practices include:

• Content designed to evade detection, including intentionally misspelled words or non-standard opt-out phrases • Snowshoeing — spreading similar or identical messages across many phone numbers to evade detection • Use of shared public URL shorteners (e.g., Bitly or TinyURL) — use a dedicated short domain instead

We reserve the right, but do not assume the obligation, to monitor content on and sent through the Services and to investigate any violations of this Policy, or misuse of the Services. We may remove or disable access to any user, content, or resource that violates this Policy or any other agreement we have with you for use of the Services.

We may report any activity that we suspect violates any law or regulation to appropriate law enforcement officials, regulators, or other appropriate third parties.

If you become aware of any violation of this Policy, you will immediately notify us and provide us with assistance, as requested, to stop or remedy the violation.